THE RIPPLE EFFECT
The brief was to design a campaign for water poverty awareness.
The idea was to flood a collection of websites with dirty water. As someone is logging into facebook for example, the screen would slowly fill with dirty water. The viewer follows the link and discovers the Ripple Effect awareness campaign.
The Ripple Effect would aim to flood a selection of major websites on the same day, creating an internet phenomenon. A variety of chartites and companies were interested in getting involved, including Pepsi, Water Aid and Oxfam.
